Dubai, United Arab Emirates
The 2020 World Expo is currently hosted by Dubai and is open for 6 months from 1st of October, 2021. Alif – The Mobility Pavilion, designed by Foster & Partners, tells the story of the past, present and future of human mobility in a three-act immersive experience.
Immersive realised and created visual and interactive content for the largest installations in Act 2: Mobility in the Present Day and all creative content in Act 3: The Future of Mobility, working in close collaboration with EXPO, EMAAR, MET Studio, ALEC Fitout, and WETA Workshop.
In Act 2, Immersive brought to life the incredible story of global mobility in the present day. This included projecting dynamic visuals onto an 11-metre diameter globe and producing beautiful media across a total of 150 screens, centred around a 6-metre holographic screen. Immersive also developed an interactive installation using state-of-the-art facial recognition technology, allowing visitors to see themselves as astronauts in space.
In Act 3, Immersive set out to imagine how future cities might look, feel and work. The narrative ist told across multiple screens, including an enormous 23-metre panorama. To create visually stunning, hyperrealistic content, Immersive integrated ultra-high-resolution animation and VFX techniques with carefully choreographed live shoot footage.