Dynamic stage installation for The Who’s North America Tour.

We were asked to design a stage installation for the legendary rock band The Who.

Inspired by the British Mods culture of the 60s, we proposed a look that was a take on the front of a Vespa.

Our concept was that three headlights would serve as the screens and the side mirrors would be a subtle and minimal structure that could house thin LED tape and a huge lighting rig.

Our design was reduced to three screens, but it still had a flavour of our original vision, and the tour was a sell-out success.

We supplied initial stage designs, four Ai Media servers and the front of house video director.

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