Samsung Hypercube

The largest corporate installation at UK summer festivals.

United Kingdom


Samsung wanted to create a large-scale installation which would showcase their cutting-edge technology and amaze audiences at multiple summer festivals across the UK in 2017.

The challenge was to develop software and hardware that would function flawlessly in remote festival sites.

The installation took the shape of a giant cube, which visitors entered in groups of twenty.

Our custom-made apps ran simultaneously on 30 Samsung devices to capture the data of users, allowing them to manipulate the audio and visuals.

The apps also captured selfies of the groups at ‘peak’ moments, which were then posted onto the brand’s social media platforms and emailed to the users.

The result was a hugely successfully bespoke interactive installation, which was experienced by over 100,000 people that summer.

© Immersive International Ltd 2024