Located on top of the prestigious Meydan Racecourse bandstand in Dubai, White is a luxurious nightclub known for providing the highest levels of extravagance.
Our permanent LED installation was designed to cover the back wall and sides of the club.
It was important that the structure looked impressive whether the LED was turned on or off.
Giving equal importance to both states, we created a beautiful form that was inspired by White’s superstar attitude and features accent panels that shoot out into the crowd.
Linear panels segment spaces in the VIP balcony at the base of the LED wall, while creating space for guests to look beyond to the gorgeous Dubai skyline.
A great example of how we create powerful experiences in both physical and virtual spaces.