Our design keeps driving visitor numbers and growing the regional creative economy.

John Munro is a cultural experience designer and artist known for originating large-scale public, cultural, and entertainment projects around the world. His work brings together art, spatial design, storytelling, and emerging technology to create experiences that connect people, places, and ideas. Born in Manchester and raised across Nigeria, Dubai, Zimbabwe, Bermuda, Scotland, and London, Munro developed an early fascination with how culture and experience shape perception and identity. He later studied at Goldsmiths, University of London, before founding Immersive in 2004. Over the past two decades, he has designed and directed projects across Europe, the Middle East, Asia, and North America, working with governments, cultural institutions, and private patrons to create museums, exhibitions, destination experiences, large-scale live environments, and private commissions. Munro’s practice moves fluidly between art and experience design. His work spans spatial installations, pavilion design, stage design, film, animation, photography, immersive storytelling, and creative technology. He is the Founder & Principal of Immersive International, where he leads the vision and creative direction of the studio’s work worldwide. Through the studio, his ideas are realised at an international scale. Working with an interdisciplinary team of designers, artists, and technologists, he has led the artistic direction of major international projects including the UK Pavilion at Expo 2025 Osaka, the Mobility Pavilion at Expo 2020 Dubai, large-scale media works at Victoria Falls, and destination experiences developed in collaboration with leading global partners. Space can become experience. Experience can change perception. This idea guides every project.

Jordan has been a key figure in immersive's growth and a creative lead on many major projects since the creation of the studio. Bringing an interdisciplinary approach to experiential design, Jordan combines cutting edge technical innovation with timeless storytelling techniques. Jordan's passion for bringing exciting, informative, and transportive experiences to audiences has been showcased around the world, with projects including The Dubai World Expo, Comcast's Universal Sphere, and the Smithsonian National Air and Space Museum. Jordan now heads immersive's North American studio.

Anton, Immersive International’s Executive Art Director based in Cape Town, brings over 20 years of expertise in audio-visual and experiential design. A creative technologist with a hacker’s ingenuity, he uses AI and innovative approaches to pioneer hybrid production pipelines. Known for building exceptional teams, Anton combines a deep understanding of human nature, CGI, music, coding and production workflows to craft boundary-pushing experiences. Over the past decade, he has led the studio’s most ambitious projects, delivering visionary work for global brands, royalty, cultural institutions, and governments.

Yulia Epifanova is Immersive International's Project Manager, based in Glasgow. Yulia joined the company in 2019 and has since worked closely with our Executive Producer and Project Management team to help manage both our large-scale and R&D; projects in the MENA and Asian markets. She offers support to the senior creative team while overseeing all working processes from start to finish.

In the 30 years that he has been realizing building projects throughout Asia, Peter has worked across the commercial sectors of retail, hospitality, workplace, food & beverage and residential, and across the disciplines of masterplanning, architecture and interior design.As a Studio Director, Peter has established a number of major architectural & design practices in the region, and is now focused on growing our presence in China and beyond. He believes the built environment now stands at a new, exciting and challenging crossroads as it negotiates and assimilates the digital realm, with stakeholder collaboration and the fundamental requirement to create memorable spaces more important than ever.

Lisa is the Director of Production and Executive Producer at Immersive, with over two decades of experience in delivering creative projects with cultural impact. Starting in communications, she worked with major music festivals and artists, capitalising on the social media revolution of the early 2000s. A decade later, she transitioned to location-based entertainment and live experiences. Since joining Immersive in 2019, Lisa has delivered installations at major cultural institutions like the Smithsonian Air and Space Museum, developed immersive IP experiences for brands like TopGolf, and consulted on the experiential masterplanning of multiple entertainment and culture projects for NEOM.

Ben Stern is Immersive International's Technical Director based in London, specialising in the technical direction of video content, including projection mapping, generative visuals, video holograms, full-dome projections, and VR, among others. Ben has worked on the design, project management, and technical direction of large-scale complex video installations, both temporary and permanent.

From an early age, Giovanni's fascination with Africa's cultures, landscapes, and wildlife ignited a passion for conservation. After studying at the European Institute of Design, he embarked on a two-year journey as a wildlife photographer with the World Wildlife Fund, capturing Earth's untouched beauty. Settling in Cape Town, he delved into sound and music production, pioneering South Africa's first immersive music festival and nightclub. His quest for knowledge led him to the Met Film School in London, specialising in cinematography. Today, Giovanni excels as a producer, sound composer, and creative visionary, crafting bespoke experiences worldwide with Immersive.

LiWen grew up in New Zealand where he completed a Masters in Architecture. With a keen interest in scenography, LiWen worked as a Production Designer with film special effects company Wētā Workshop to design award winning Location Based Experiences such as those for the Dubai Expo 2020 and the world’s largest duty free shopping mall China. His work focuses on creating cinematic experiences in the design of sculptural art installations, interiors and exhibitions.

Santiago, based in Argentina, holds a degree in graphic design and specialises in 3D and motion graphics. With over two decades of experience in the audiovisual industry, he is dedicated to each project providing creative and technical solutions while skillfully and passionately transforming ideas into immersive experiences.

Based in Brussels, Belgium, Florian has been creating dynamic visuals for a wide range of productions for over 25 years, including short animated films, large-scale stage installations, full-dome content, VR, and Projection Mapping. His work has been featured at numerous festivals, including the BAFTA’s. Since 2013, he has applied his visual art expertise at Immersive International, tailoring solutions to meet the unique requirements of each project. He holds a Bachelor’s degree in Fine Arts.