Shaping Culture Through Experience

[[Jordan Foster]] is our Global Creative Director, and has been a key part of Immersive’s creative delivery for over 15 years, contributing to the development of major projects including the Smithsonian National Air and Space Museum and The Museum of Ulster. His approach brings together storytelling, technical understanding, and a strong collaborative instinct, helping teams translate complex ideas into clear and engaging audience experiences. He now leads the studio’s North American Studio while continuing to support the wider creative direction of the practice.

[[Anton Kononov]] is Immersive’s Chief Creative Technologist, with more than two decades of experience acrossaudio-visual innovation, CGI, real-time systems, and hybrid production. He combines technical ingenuity withartistic instinct, helping shape ambitious experience-led works for global brands, cultural institutions,governments, and private clients. Known for his collaborative approach, Anton plays a central role in building theteams that allow complex ideas to be realised at a high level.

[[Peter Mackey]] is the studio’s Senior Architect, bringing three decades of experience across masterplanning, architecture, and interiors in Asia and beyond. His work spans major commercial, leisure, and entertainment developments, and he plays a key role in integrating built form with the experiential ambitions of the studio’s projects. He brings long experience, strategic clarity, and a deep understanding of how architecture and experience can work together.

[[Yulia Epifanova]] is the Senior Project Manager within the studio, supporting the delivery of large-scale and research-led work across multiple markets. Working closely with the senior creative and management team, she helps coordinate process, communication, and day-to-day project flow from early development through to delivery. Her role is central to keeping complex projects aligned, well-managed, and moving forward with clarity.

[[Lisa McNab]] is Immersive’s Director of Production, with more than two decades of experiencedelivering ambitious creative work with cultural impact. Her background spans communications, liveevents, and location-based entertainment, giving her a broad understanding of how complex projectsare shaped and brought to life. At Immersive, she leads production with a focus on clarity, momentum,and high standards across every stage of delivery.

[[Ben Stern]] is Immersive’s Technical Director, based in London. He specialises in the technical direction ofcomplex media systems, including projection mapping, generative visuals, holographic content, full-domeenvironments, and VR. Ben plays a key role in shaping and delivering large-scale installations, bringing technical clarity and precision to both permanent and temporary works.

[[Leo Lu]] leads Immersive’s operations in China, acting as a vital bridge between commercial strategy and creative technical delivery. With a unique background spanning economics, project management, and cross-disciplinary production, he brings a highly structured approach to complex creative challenges. Driven by a deep curiosity for how things work, Leo plays a central role in architecting innovative workflows, ensuring that ambitious experiential concepts are translated into scalable, engineered realities with strategic clarity.

[[LiWen Choy]] trained in architecture in New Zealand before moving into scenography and experience design. His background includes work as a Production Designer with Wētā Workshop, where he contributed to award-winning location-based experiences including Expo 2020 Dubai and major retail destinations in China. At Immersive, his work brings a cinematic sensibility to sculptural installations, interiors, and exhibition environments.

[[Giovanni Agusta]] works across production, sound, and creative development within the studio. His background spans wildlife photography, cinematography, immersive music, and live experience, givinghim a distinctive interdisciplinary perspective. At Immersive, he contributes to the creation of bespoke experiences that combine atmosphere, storytelling, and strong sensory detail.

[[Jason Lei]] is the Interior and BIM Director within the studio, with over 20 years of experience in interior design field on large-scale projects of leisure, retail and office. Jason works within the highest international design, information and project management standards and is held in high regard by clients for his excellent delivery standards.

[[Santiago Ramet]] is a designer specialising in 3D, motion graphics, and audiovisual storytelling. With more than two decades of experience in the industry, he brings both creative and technical rigour to thedevelopment of immersive visual work. His role within the studio is to help transform ideas into clear,engaging, and technically resolved experiences.

[[Florian Guibert]] is a visual artist and motion designer based in Brussels, with over 25 years ofexperience creating dynamic media for animation, stage works, full-dome content, VR, and projection mapping. Since joining Immersive, he has contributed his visual expertise across a wide range ofprojects, developing tailored creative solutions for complex environments. His work combines artisticsensitivity with a deep understanding of immersive media.