Immersive International builds experience systems.
We create work to inspire and uplift, across museums, cultural destinations, EXPOs, giga-projects, and private commissions.
Led by John Munro, Founder & Principal,
Immersive International
John Munro is a cultural experience designer known for originating distinctive cultural and entertainment projects around the world.
For more than two decades he has worked across Europe, the Middle East, Asia, and North America, creating museums, exhibitions, destination experiences, and public environments at significant scale.
For more than two decades he has worked across Europe, the Middle East, Asia, and North America, creating museums, exhibitions, destination experiences, and public environments at significant scale.
Selected Commissions
Smithsonian National Air and Space Museum. Interpretation at institutional scale.
UK Pavilion, Expo 2025 Osaka. A national narrative expressed in architecture and experience
‘Alif’, Thematic Pavilion, Expo 2020 Dubai. A pavilion that became a permanent Museum
Universal Sphere. Public Art, in collaboration with Steven Spielberg and Foster + Partners
‘Roarr’, Victoria Falls Projection Mapping Experience
Story Becomes
Space
Space Becomes
Experience
Experience Becomes
Inspiration
Fields of Practice
Cultural Institutions & Landmarks
Interpretive environments where story, space, and media act as one. We translate complex knowledge into public meaning through landmark experiences that shape cultural perception.
Play & Experience IP
Scalable worlds of play, competition, and repeat engagement.
Private Commissions
Discreet immersive environments and bespoke video artworks for significant yachts, residences, andprivate estates. A practice defined by invisible integration and architectural sensitivity.