Leading Swiss watch brand IWC Schaffhausen revived their iconic da Vinci collection with the release of a new luxury timepiece in 2017.
For the exclusive launch event in Switzerland, we devised an astounding 15-minute holographic theatre production to animate the story of how legendary artist Leonardo da Vinci was inspired by his muse.
The live production was co-directed by our partners at The Department, using a combination of holographic objects and real actors so that figures ‘magically’ appeared out of thin air.
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Our team designed all of the hologram content and the projection mapping content to create the unique atmosphere in the theatre performance, alongside a series of dynamic 360-visuals projected throughout the evening’s dining event.
