WWF Smile Campaign

The Smile campaign aimed to highlight that positive action can be a fundamental driving force in overcoming environmental challenges. Immersive International collaborated with WWF China to create a video and poster campaign featuring a mosaic of tens of thousands of people’s smiles. The OOH advertising was executed in multiple cities throughout China including Shanghai, Beijing, Wuhan and Shenzhen.

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Creatively, the objective was also to make it feel dynamic, artistic and positive while communicating a complex idea in a short video. We developed a bespoke multi-software pipeline to create this very complex image mosaic based animation as no existing conventional techniques allowed us complete control in one application.

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